Service Blueprint

My Roles

  • Service Design: Working with the team lead to identify and define the key intent of the artefact, and present it in a way that would have utility for the client.
  • Production: Visual design and layout.


The Brief

A major corporate client was engaged in strategic business development work with our studio. To assist them with envisioning a more comprehensive service delivery model, I was tasked with presenting a customer experience journey map that incorporated learnings from their development work. I chose to utilize a Service Blueprint-style framework, that emphasized the interconnections between visible and invisible service interactions

The Team

I reported directly to the Parter who was the lead on this project. I worked independently for the most part, but did collaborate with a Visual Designer to refine an initial prototype.